GAMA Website Design
See designs below for GAMA new website and the process of however it became what it is now.
GAMA Website design
See designs below for GAMA new website and the process of its development. The old website was messy and out of date, originally designed on Wordpress, making it very difficult to update content.
Where to start!
The design team at GAMA sat down with the relevant teams in the business and created a wish list of everyone’s requirements.. Teams included sales, the clinical team, admin and the regulatory team. The main stakeholders wanted a hard launch rather than a soft launch, meaning the product had to be completed in its entirety. This required additional resources and ongoing conversations with the business teams to ensure their requirements were met.
Challenges & Dependencies
There were a range of challenges and dependencies faced by the website team, these included:
Challenges
- Tight timeframes for the hard launch
- Creating a website that hosted many different brands and diverted you to different websites
- The range of user needs to use this website was wide facing including healthcare professionals, dentistry, pharmacy and distributors and the retail user.
- Working in a fast-moving and growing business, requirements can adjust based on business priorities.
Dependencies
- Content being fed from the new application being developed where GAMA Assets were hosted (DAM) system.
- Third-party developer team - additional resources were needed for the project to stay aligned and delivered within the required timeframes.
- Creating new content, imagery and copy, alongside the website build.
Solution
The solution was adjusted based on changing business requirements to create the MVP at the website launch.
Launch
- Target audience focus on medical professionals
- All products pages created
- Homepage
- ‘About us’ and ‘sustainability’ pages.
Post Launch
- Other audience streams tailored to post-launch for dentistry, distributors, and retail, adding screens based on priority.
- Page diverting users to e-commerce pathways (most sales through the tender process)
- Non-core pages i.e research, training and the latest news
and more...
Easy updates to content
When updating the website a requirement was defined by the business to make updating content on the website more accessible to certain users through GAMA Digital Asset Library, which you can learn more about by clicking on the button below.
The Final Product page
See below images of the final solution for the product page main page and brand page.
