GAMA Website Design
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
GAMA Website design
The old website was messy and out of date designed originally on wordpress making it very difficult to update content on it despite the requirement for regular updates to Legal Data sheets on products.
Where to start!
The Design team at GAMA sat down with business and other teams in the business and wrote a wish list of their requirements to go through. Teams inclueded the Sales Team, clinical team, Admin and the regularity Team and more. The main stakeholders wanted to wanted a hard launch rather then a soft launch requiring additional resource and many conversations with business on what this would.
Challenges & Dependencies
there was range of challenges and dependencies faced by the website team these included:
Challenges
- Tight timeframes for the hard launch
- Creating a website that hosted many different brands and diverted you to different websites
- The ranges of user needing to use this website was wide facing including healthcare professionals, dentistry, pharmacy and distributors and retail user and more…
- Working in a fast moving and growing business, requirement can adjust base don business priorities.
Dependencies
- Content being fed from new application being developed where GAMA Assets were hosted (DAM) system.
- Third party developer team - additional resource required to stay aligned and be on say timeline.
- Creating new content, imagery and copy, was being created along side website build.
Solution
The Solution adjusted based on business requirements but the website launch
Launch
- target audience focus Medical professionals
- All products pages created
- Homepage
- About us page and sustainability.
Post Launch
- other Audience streams tailor to post launch for dentistry, distributors, and retail and more priorities based on priority.
- Page diverting user to e-commerce pathways (most sales through tender process)
- Non core pages i.e research, training and latest
and more..
Easy updates to content
When updating the the website a requirement was defined by business to make updating content on the website more accessible to certain users through GAMA Digital asset management system (DAM) which you can learn more about by clicking on button below.
Product page
See below images of final solution for product page main page and brand page.
